Öl & Rockmässan 2026

Sweden’s biggest Öl & Rockmässa 2026 – bigger, heavier and wilder than ever 🍺🎸 📍 Kajskjul 105 | Frihamnen, Göteborg 📅 Saturday 17 October 2026

Gothenburg is gearing up for a full day of beer, rock, live bands, tattoos, street food and festival energy as Sweden’s biggest Öl & Rockmässa takes over Frihamnen.

This isn’t just a fair – it’s a full-scale festival experience for everyone who loves:

Beer. Rock. Live music. Community.

LIVE ON STAGE

🔥 Mustasch 🔥 Nicke Borg (Backyard Babies) 🔥 Martin Westerstrand (Lillasyster / Lok) 🔥 More bands and artists to be announced

WHAT’S IN STORE:

🍺 Microbreweries from across Sweden 🍺 Exclusive beer releases & new flavours 🎸 Live bands all day 🎧 DJs & festival atmosphere 💀 Tattoo & lifestyle area 👕 Merch, vinyl, rock fashion & exhibitors 🍔 Street food & bars 🔥 Official afterparty 23:00–01:00

Here’s some important information about buying tickets and performance times:

🔥Artists and Performance Times

Mustash, Martin Westerstrand and Nicke Borg will perform during the evening session.

🔥Nicke Borg will also perform during the daytime session.

We’re delighted to announce that we’ll be releasing more artists and performance times shortly! Keep an eye out for updates.

TICKETS ON TICKSTER:

🍺 DAYTIME PASS

Early Bird Daytime Pass including afterparty

12:00–17:00 + 23:00–01:00 245 kr

Limited quantity

Standard admission ticket 12.00-17.00 245 kr

🎸 EVENING PASS

Early Bird Evening Pass including afterparty

17:00–23:00 + 23.00-01.00 295 kr

Standard admission ticket 17.00-23.00 295 kr

🔥 FULL-DAY PASS

12:00–23:00 395 kr

🌙 AFTERPARTY

23:00–01:00 100 kr

Check out our great hotel offers for the fair: 15% discount at Clarion the pier and Karlatornet: Clarion the pier: https://app.mews.com/distributor/89d0f561-446c-43e8-b01e-aea70083bf1a?mewsVoucherCode=Boende%20for%20Ol%20och%20rockmassan%20frihamnspiren Karlatornet: https://app.mews.com/distributor/8162724c-c104-4858-9934-b12c00a69005?mewsVoucherCode=Boende%20for%20Ol%20och%20rockmassan%20frihamnspiren Radisson Blue special code: ROCK26 - gives you a 17% discount https://www.radissonhotels.com/sv-se/booking/room-display?hotelCode=SEGOTSCA&checkInDate=2026-10-16&checkOutDate=2026-10-18&adults%5B%5D=2&children%5B%5D=0&aoc%5B%5D=&searchType=pac&promotionCode=olrock&voucher=&brands=&brandFirst=&so=&usePoints=false

IMPORTANT:

Early Bird tickets are limited and available while stocks last.

WE’RE SCALING EVERYTHING UP AND MOVING TO FRIHAMNEN

More space. A heavier line-up. More breweries. More exhibitors. More rock. More energy.

Ages 18 and over.

Beer. Rock. Tattoos. Festival.

One day. One place. Gothenburg’s heaviest experience of 2026.

🎟 Secure your tickets now – limited quantity.

Questions: [email protected] - 0708-860870